Saturday, March 6, 2010

The Importance of Having a Dedicated Web Host -By Mike Gates

Owning or managing a website means that you will need to rent a
server space. Generally, when renting server from a host you may
either rent a shared server space or a dedicated server. A
shared server space means that you will be sharing your server
space with other websites while a dedicated server entitles you
exclusively to the server and network with regards to your
hosting. While it may seem more desirable to go for dedicated
web hosting, it is nevertheless important to weigh the pros and
cons before deciding on having a dedicated web host for your
website.

The advantages of having a dedicated web host include:

(1) A dedicated web host generally is more reliable with
regards to security. Due to the exclusive nature of a dedicated
web host your website will be less likely to be prone to hacking
or other forms of internet attacks. The reason is simply that
since your website is more or less the only website to be
installed on the server you will retain exclusive knowledge of
the information that is put on the server. Further, by renting a
dedicated server you may also be allowed to install your own
firewall and thus prevent unauthorised access to information on
your website.

(2) By having a dedicated website you will also have more
control over the amount of websites that go on the server and
how the bandwidth is shared among these websites. Therefore,
since your website is the only one on the server it means that
you will have a larger bandwith. You will be able to upgrade
your software applications yourself and limit interruptions on
your server. Also, your load speeds will be faster and you will
be able to increase the amount of disk space available to your
website.

Nevertheless, before deciding on a dedicated server you must
also note the possible disadvantages of a dedicated web host.
The downside to dedicated web hosting are:

(1) Having a dedicated web host is more expensive than having a
shared server. This is largely because of the increased number
of services available. Because of its exclusivity and higher
security among others, the dedicated server is more expensive to
rent than the shared server. however, for someone who generating
huge profit from e-commerce and where going down for even a day
may lead to business failure, then the dedicated web host may be
prove more cost friendly on the long run.

Generally speaking deciding what server to rent will depend on
how big your business is and consequently the amount of traffic
your website is likely to pull. If you operate a huge company
and would rather prefer less interruption as well as more
control of your website then it will be prudent to consider
renting a dedicated server as it will allow you to install your
own customized e-commerce and database applications among others
, which services may not be available on the shared web server.

About the Author: Mike Gates is a customer of HostGator.
Hostgator is reliable web hosting provider. Read more about
hostgator coupon at
http://hostgatorcouponandreview.com/hostgator-coupon.html.

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Wednesday, February 24, 2010

The Adsense Secret - Four Ways of Earning More For Your Efforts By Alan Lim

Learn how to determine valuable terms, how to properly optimize
your content, and more. It’s all part of the Adsense secret.

Although Adsense has been around for a few years already, the
amazing thing is that people are still making good profit from
the service. Of course, there are a few who barely make anything
but those who understand the Adsense secret (or more than one of
them) are going to be in the best position to keep earning a
sizable cash flow.

Adsense Secret #1

Did you know that some terms are just more valuable than
others? The more popular a term is with advertisers the more you
will get paid for each click through on the advertisement. Now
that means you also need to know how to figure out which terms
are the most valuable. First, go to Overture and type in a broad
term related to the main idea of your current or potential site.
Look for the most searched for terms then look them up at
Google’s Adsense site to see how much bidders are willing to pay
for them currently.

Keep in mind that optimizing and marketing for those high-value
terms will also cost you more, too. You may want to find words
that are more in the road.

Adsense Secret #2

You’ve probably heard the old saying “Content is king” a bunch
of times while you’ve been working on your site. The good news
is that it is easier than you might imagine in creating quality
content on your site. If you’ve chosen your term, all you have
to do is find what other people have written about that term.
Rewrite the content in your own words completely (or borrow
parts from different articles and rewrite those). That makes
getting solid content much easier.

Remember that when you’re writing the content, you want to keep
it informative. Be careful about just writing fluff that has no
real meat. Don’t just think about the content as an optimization
tool. Think of how it can help the reader and meet their needs.
Not only will your content be better but your visitors will also
appreciate the effort.

Adsense Secret #3

Understanding keyword density is going to be an important part
of your job as well. One mistake many new Adsense users make is
loading their content with the term. You don’t want to do that.
If you go over 5% with a keyword term, Google will consider your
content spam and may even block you on the search engine
rankings. That’s not what you want. Even with a density less
than five percent, you could end up with badly written content.
Instead, focus on placing your chosen word in key areas of the
content: the first paragraph, the title, the last paragraph, and
one or two times throughout the body.

Adsense Secret #4

Learn from others. Before you set up your account, take a few
minutes to look at what other people have done with their
Adsense ads. This should inspire you with some ideas of your
own. And always think about the ads as if you were a visitor to
the site. That’s what will work best for you.

About the Author: Learning the Adsense Secret will help you but
if you really want to master the potential of Google Adsense, go
to
http://www.goodinternetmoney.com/Make-Money-With-Adsense-Secret---Things-To-Do-And-Avoid.php
to learn more and how I make my first $1000 online.

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Saturday, January 30, 2010

Are You Worth $15/per Hour? Getting Maximum Value For Your Time By Todd Rammler

One of the things I see quite frequently with small business
owners --particularly those that have experienced slow but
steady growth -- is over-involvement in non-value adding
activities -- or at least non-value MAXIMIZING activities.

Case in point: I worked with a client where the owner was
continuously rushed, working 80+ hours a week, not getting half
of what he'd like to get done, aggravating his family because of
the amount of hours he was working. While this is true of many
business owners, this was an extreme case.

Virtually every time I talked to him, he'd tell me how busy he
was, how there was so much going on, how he couldn't get caught
up. This had been the case since we were first introduced.

When I was working on-site with this client, I'd see what the
owner did all day. It was like being in a pinball machine.
Constant interruptions, constant distractions, always jumping
from one fire to the next. Never any time to work calmly through
an agenda or a schedule, let alone any time to sit and think
strategically about the business.

I'm not going to suggest that fire-fighting can be totally
eliminated. But there are different sized fires. If a customer
calls with an emergency, maybe it warrants your involvement as
the owner. However, if an employee's printer stops working, and
you, the owner, happen to be a computer engineer, fixing this or
similarly mundane problems around the office is not the best use
of your time.

I can hear a few of you saying, "Yeah, but I need my employees
to be productive." True. But it costs the company more if you're
not productive (fixing printers) than if the employee is not
productive.

Another owner I know insists on doing payroll himself. I told
him, "You know you could hire a clerical person for $15 an hour
and get that off your plate. Along with 29 other things that you
insist on doing, just because you did them when your company was
much smaller. Is your time only worth $15/hour??? Because that's
effectively what you're paying yourself."

Same issue at another company. Two partners hire our firm to
help straighten out their manufacturing cost data and get their
reports out faster every month. Turns out one of the issues
slowing down the process is that one partner likes to do some of
the job cost updates himself. The problem is, he has no time,
because he needs to be out on the floor, or in front of
customers. So the reporting process grinds to a halt until he
has time to get his spreadsheets updated.

I told him the same thing: hire a clerical person to get all
this updated daily, and not only would the information be ready
faster, it would contain fewer errors.

But he likes to do it himself.

As a business owner, it's important to step back and be honest
about where you can add the MOST value to the company. If what
you're spending time on could be done by a clerical person -- or
anyone who would free up your time for higher value adding
activities -- you should hire that person and spend your time
doing things that maximize your value to the business. Things
like marketing, sales, product development, management, growth
-- whatever. Not fixing printers, doing payroll, and updating
spreadsheets.

As you go through your workday today, ask yourself: " Am I
MAXIMIZING the value of my time right now?"

About the Author: Todd Rammler is President of Michigan CFO
Associates, a professional firm providing outsourced Chief
Financial Officer services to small-business owners. Todd is a
Certified Management Accountant (CMA) and co-author of the book
30 Day Total Business Makeover. http://www.michiganCFO.com

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